Sven Marten
Design Thinking is no panacea
This happens more often than you would guess: The Customer needs Design Thinking fast and reliable to solve a specific problem he already...
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Stories
Sven Marten
- Nov 18, 2021
- 3 min
How SONOS put a knife in my designer’s heart – an open letter
Dear SONOS, When I first heard about your “trade-up” program I couldn’t believe it. I thought it was a joke and when I realised that it...
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Sven Marten
- Nov 18, 2021
- 3 min
Design Thinking = Visual Thinking (don’t be afraid to draw!)
It’s the truth I learned: no visualisation skills — no successful workshop! Because of this and other reasons, I deeply believe,...
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